Close to citizens, everyday-oriented, exposing. Fakt investigates close to people's daily lives. Less capital politics, more lived experience. What does policy mean concretely for citizens? Consumer topics with investigative standards. Understandable, direct, no academic overlay. The viewer should say: This affects me.
What this format covers
●Everyday and consumer topics with investigative core
●Security questions: crime, fraud, cybersecurity
●Economy and finance from citizen perspective
●Food safety and product quality
●Health system and patient rights
●Housing, rent, energy — everyday costs under scrutiny
●East German topics and transformation experiences
What this format does NOT want
●Soft reportages or portraits
●Entertainment formats
●Nature documentaries
●Abstract political analyses without everyday relevance
●Topics without investigative core or consumer angle
●Cultural topics without relevance to daily life
Visual expectations
Magazine aesthetic: everyday scenes, affected people speaking, undercover tests and investigations. Product tests, price comparisons, documents. Close to people, authentic settings. No high-gloss look, credibility through proximity.
Fakt: Betrug im Handwerk — Wenn der Klempner abzockt
Fakt: Unsichere Spielplaetze — Gefahr fuer Kinder
Fakt: Energiekosten — Wer zahlt die Rechnung?
Fakt: Online-Betrug — Die Maschen der Taeter
Editorial notes
In-house production by the editorial team, external submissions only by prior arrangement/commission. Fakt (since 1992, formerly PRISMA) is MDR's political magazine on Das Erste. Programme consists of several segments per edition (approx. 8–12 minutes each). Particular focus on everyday and consumer topics. East German perspective is unique selling point. Closer to citizens than other ARD political magazines.
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