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Broadcasters / ARD (MDR) / Ard Fakt

ARD (MDR)

Ard Fakt

Format

Political magazine / consumer investigative

Length

30 min

Timeslot

Tuesday 21:45 (Fakt)

Exposé length

1–2 pages

Editorial tone

Close to citizens, everyday-oriented, exposing. Fakt investigates close to people's daily lives. Less capital politics, more lived experience. What does policy mean concretely for citizens? Consumer topics with investigative standards. Understandable, direct, no academic overlay. The viewer should say: This affects me.

What this format covers

  • ●Everyday and consumer topics with investigative core
  • ●Security questions: crime, fraud, cybersecurity
  • ●Economy and finance from citizen perspective
  • ●Food safety and product quality
  • ●Health system and patient rights
  • ●Housing, rent, energy — everyday costs under scrutiny
  • ●East German topics and transformation experiences

What this format does NOT want

  • ●Soft reportages or portraits
  • ●Entertainment formats
  • ●Nature documentaries
  • ●Abstract political analyses without everyday relevance
  • ●Topics without investigative core or consumer angle
  • ●Cultural topics without relevance to daily life

Visual expectations

Magazine aesthetic: everyday scenes, affected people speaking, undercover tests and investigations. Product tests, price comparisons, documents. Close to people, authentic settings. No high-gloss look, credibility through proximity.

Expected exposé structure

  1. Working title (everyday-oriented, understandable)
  2. Thesis / central revelation in 2–3 sentences
  3. Research findings and evidence
  4. Protagonists / affected parties / responsible parties
  5. Planned confrontations and soundbites
  6. Author, contact

Example productions

  • Fakt: Betrug im Handwerk — Wenn der Klempner abzockt
  • Fakt: Unsichere Spielplaetze — Gefahr fuer Kinder
  • Fakt: Energiekosten — Wer zahlt die Rechnung?
  • Fakt: Online-Betrug — Die Maschen der Taeter

Editorial notes

In-house production by the Redaktion, external submissions only by prior arrangement/commission. Fakt (since 1992, formerly PRISMA) is MDR's political magazine on Das Erste. Programme consists of several segments per edition (approx. 8–12 minutes each). Particular focus on everyday and consumer topics. East German perspective is unique selling point. Closer to citizens than other ARD political magazines.

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