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ITV

Itv Exposure

Format

Investigative Documentary / Current Affairs

Length

30-60 min

Timeslot

Varying, ITV1 / ITVX (often primetime specials)

Exposé length

2-4 pages

Editorial tone

Accessible, exposé-driven, audience-facing. ITV Exposure combines investigative journalism with emotional storytelling — the story is made tangible through those affected. Tone is less academic than BBC Panorama, more direct and emotional. Undercover investigations and hidden cameras are core repertoire. Reporters are visible and guide the audience through the revelation. Exposure doesn't just inform — it moves. The film must land with ITV1's mainstream audience. Clarity over complexity, emotional impact over abstraction. Every film needs a clear headline and a clear result.

What this format covers

  • ●Consumer fraud and corporate misconduct
  • ●Failings in public institutions (NHS, police, welfare system)
  • ●Celebrities and abuse of power — Exposure exposed Jimmy Savile
  • ●Organized crime and scam operations
  • ●Working conditions, exploitation, modern slavery
  • ●Child abuse and institutional failure
  • ●Political scandals and corruption

What this format does NOT want

  • ●Slow auteur films without clear exposé
  • ●Science documentaries
  • ●Nature and wildlife films
  • ●Historical documentaries without current relevance
  • ●Purely international topics without UK connection
  • ●Academic or essay formats
  • ●Topics without clear impact story or new revelations

Visual expectations

Journalistic-functional with high undercover content. Hidden cameras and covert footage are trademark. Confrontation interviews with those responsible. Victims tell their stories on camera. Documents, data, and org charts visually presented. Reconstructions used sparingly. Graphics for complex connections (money flows, networks). Look is clear and journalistic — no cinematic ambition, but professionally produced. Pace is high, narrative condensed.

Expected exposé structure

  1. Title (direct, headline-oriented)
  2. Logline (What's being exposed? Who's affected?)
  3. The problem — what's going wrong? How big is it?
  4. The evidence — undercover material, documents, witnesses
  5. The victims — concrete cases, names, fates
  6. Those responsible — who profits? Who's accountable?
  7. Impact potential — headline, political consequences
  8. Reporter, production team, and legal assessment

Example productions

  • Exposure: The Other Side of Jimmy Savile (2012)
  • Exposure: Undercover Cop (2022)
  • Exposure: Grenfell — The Untold Story (2018)
  • Exposure: Britain's Tiger Kings (2021)
  • Exposure: Undercover — Sexual Exploitation and the Police (2023)
  • Exposure: Amazon — The Truth Behind the Click (2013)

Editorial notes

ITV Exposure is ITV's investigative flagship — Britain's largest commercial broadcaster. Best-known exposé: the 2012 Jimmy Savile documentary that uncovered one of Britain's biggest abuse scandals. Exposure doesn't run as a regular series with fixed slot, but as specials — often primetime on ITV1. Commissioned from external production companies and freelance teams. ITV places particular emphasis on accessibility for a broad audience — stories must be emotionally gripping and clearly understandable. Budget: typically £80,000–200,000. ITV has its own legal department that vets investigative films before broadcast. The strand has received multiple BAFTA and RTS nominations.

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