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NBC

Nbc Dateline

Format

Investigative Newsmagazine / True Crime

Length

60–120 min

Timeslot

Friday 9:00 PM ET / Saturday 8:00 PM ET, NBC

Exposé length

2–4 pages

Editorial tone

Investigative, gripping, methodical. NBC Dateline is the definitive true-crime newsmagazine on US television. Tone is more serious and investigative than ABC 20/20 — Dateline presents itself as journalistic investigation, not entertainment. Anchors (Lester Holt, Andrea Canning, Keith Morrison) bring gravitas and often an understated irony. Keith Morrison's sonorous narration has become a cultural phenomenon. Dateline builds cases meticulously — evidence is uncovered layer by layer. The show takes time for complexity and doesn't shy away from cases where the truth remains ambiguous. Interrogation videos and police footage are shown and analyzed at length.

What this format covers

  • ●True crime — murder cases, disappearances, fraud, cover-ups
  • ●Wrongful convictions and flawed prosecutions
  • ●Police work and investigative methods
  • ●Cold cases with new DNA results or breakthroughs
  • ●Family tragedy and relationship crimes
  • ●Investigative exposés with criminal background
  • ●Serial murder and complex crime networks

What this format does NOT want

  • ●Political documentaries without criminal core
  • ●Science or nature documentaries
  • ●International topics without US connection
  • ●Auteur film or cinematic documentaries
  • ●Lifestyle, culture, sports
  • ●Abstract societal analysis
  • ●Topics without clear criminal or justice-related core

Visual expectations

True-crime standard at highest network level. Interrogation videos and body-cam footage are the core element — Dateline often shows long, uncut interrogation sequences. Surveillance camera footage, police photos, courtroom sketches. Professionally lit interviews with victims' families and investigators. Crime-scene footage and forensic visualizations. Timelines and maps for case progression. Editing builds tension methodically — less frenetic than 20/20, more precise. Music underscores sparingly, never overly dramatizing.

Expected exposé structure

  1. Title (often cryptic, curiosity-provoking: 'Something Wicked')
  2. Logline (What is the crime? What makes the case unique?)
  3. The case — chronological sequence with key turns
  4. The investigation — how was the case solved (or why not)?
  5. Key characters — victim, suspects, investigators
  6. Evidence — interrogations, DNA, surveillance, documents
  7. Exclusivity — which interviews or materials are secured?
  8. Reporter and production team

Example productions

  • Dateline: The Thing About Pam (2019, spaeter Peacock-Serie)
  • Dateline: Broken Trust (2023)
  • Dateline: Secrets in the Snow (2022)
  • Dateline: The Widower (2014)
  • Dateline: Mommy Doomsday (2021)
  • Dateline: The Last Day (2023)
  • Dateline: Night of the Storm (2024)
  • Dateline: Mystery in Apartment 7 (2022)
Protagonist-driven

Editorial notes

Dateline NBC has been on air since 1992 and has become the dominant true-crime format on US network television. The show reaches 5–7 million viewers weekly. Dateline also has a strong podcast presence and produces for Peacock (NBCUniversal's streaming platform). The show is produced in-house by NBC News. Keith Morrison's iconic narration has made Dateline a pop-culture phenomenon. Dateline occasionally acquires material from external producers but produces predominantly in-house. Two-hour specials on Friday nights are the premium slots. The show has won over 20 Emmy Awards. Since 2020, increased focus on streaming content for Peacock. [TO VERIFY] Current submission pathways for external producers and material offers.

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