Format
Science Documentary
Length
60 min
Timeslot
Wednesday 9pm, PBS
Exposé length
4–6 pages
Wonder-driven, explanatory, visually opulent. NOVA makes complex science accessible without trivializing it. Tone is curious and enthusiastic, never silly. Scientists shown as people, not talking heads. Narrative follows the discovery process — problem, hypothesis, experiment, result. NOVA loves the big question: How did the universe begin? What makes us human? Can we stop climate change? Voiceover guides the story, explaining and contextualizing. Technical terms introduced naturally, never condescendingly explained.
High-quality CGI and animation are NOVA's trademark. Complex scientific processes explained visually — molecules, galaxies, geological timescales, body interiors. Real footage in labs, on expeditions, at research sites. Drone shots for landscapes and excavation sites. Time-lapse and slow-motion for natural phenomena. Infographics and data visualization for statistics. Visual language must make the invisibly complex visible. High production quality expected — NOVA is not a low-budget format.
Editorial notes
NOVA has run since 1974 and is the most-watched science series in the US. Produced by WGBH Boston. Budget per episode runs $500,000–1.5M USD. NOVA produces in-house and in co-production with international partners (BBC, NHK, ZDF/ARTE). The commissioning desk is open to external pitches, but scientific quality must be solid — a science advisor is always involved. NOVA has a strong online presence with short-form content on YouTube (NOVA PBS Official). International co-productions are common, especially for expensive CGI-heavy productions. Topics often planned 12–18 months ahead, but current science stories can be turned around faster.