Zdf Terra X

Editorial tone

Enlightenment and reason. Open and curious. Fascinating and surprising, but never didactic or banal. Fun, gripping, entertaining. Transports emotion and fascination. Accessible and low-threshold, but always scientifically grounded. Serve the largest possible narrative level.

What this format covers

• ●ALL topics, if scientifically grounded
• ●History and archaeology with discovery character
• ●Natural science and technology made accessible
• ●Grand historical contexts (empires, discoveries, turning points)
• ●Nature and environment with scientific foundation
• ●Future topics and innovations
• ●Always illuminate at least one NEW aspect
• ●Conversation-worthy — delivers added value to current discussions

What this format does NOT want

• ●Pure service pieces or self-help without scientific depth
• ●Superficial treatment without background
• ●Pure present-day reportage without scientific framing
• ●Investigative or political formats
• ●Social documentaries or milieu studies
• ●Personal portraits without overarching knowledge theme
• ●Didactic or banal

Visual expectations

Visually appealing and high-quality. Elaborate CGI reconstructions, drone shots, computer animations, expedition footage. Cinema look with high production value. Clear Terra X branding — recognizable as the brand in every frame. Platform-ready formatting (TV + digital).

Expected exposé structure

1. Logline with clear punchline
2. Exposé text with central knowledge question and stakes
3. Scientific background (what's the new aspect?)
4. Experts and locations
5. Visual execution (CGI, animations, shoot)
6. Cross-media exploitation (YouTube, Mediathek)
7. Broadcaster fit

Example productions

• Terra X: Ein perfekter Planet
• Terra X: Faszination Erde
• Terra X: Die Reise der Menschheit
• Terra X: Zeitreise — Die Welt im Jahr 1000
• Terra X: Supercodes — Die geheimen Formeln der Natur
• MrWissen2go Geschichte (YouTube)